Demographics and Marketing
Our Audience
- In excess of 650,000 attendees
- 92% South Australian residents
- 78% Female
- 63% Aged over 40 years
- 42% of Professional/ executive based occupations, and
Our Marketing Activities
- Production of 220,000 festival booking guides (64 pages/ full colour)
- Innovative leverage of Media Partnerships, including National coverage
- Extensive advertising campaigns across print, television, radio, online, transit and outdoor media
- Execution of a publicity campaign generating more than 1,000 print media articles, over 100 online publications and 8 dedicated television stories
- Inclusion of social media platforms including Facebook, Twitter and Foursquare
Impact on South Australia
- A direct net economic impact of $13.64 million to the state
- Interstate and international visitation increased from 2008
- 79% of visitors to the state indicated they would be likely to revisit as a result of their attendance at the
Festival
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@adelaidefest